The Story Of Elie Wiesel s Night - 2058 Words

Many themes exist in Night, Elie Wiesel’s nightmarish story of his Holocaust experience. From normal life in a small town to physical abuse in concentration camps, Night chronicles the journey of Wiesel’s teenage years. Neither Wiesel nor any of the Jews in Sighet could have imagined the horrors that would befall them as their lived changed under the Nazi regime. The Jews all lived peaceful, civilized lives before German occupation. Eliezer Wiesel was concerned with mysticism and his father was â€Å"more involved with the welfare of others than with that of his own kin† (4). This would change in the coming weeks, as Jews are segregated, sent to camps, and both physically and emotionally abused. These changes and abuse would dehumanize men and cause them to revert to basic instincts. Wiesel and his peers devolve from civilized human beings to savage animals during the course of Night. Segregation from the rest of society begins the dehumanization of Sighet Jews. The first measure taken by the Hungarian Police against Jews is to label them with yellow stars. Early in Night, while life is still normal despite German occupation of their town, Wiesel explains: â€Å"Three days later, a new decree: every Jew had to wear the yellow star† (11). This decree is demoralizing to Jews because it labels them and sets them apart from the rest of Sighet’s population. Like trees marked for logging or dogs marked with owner tags, many people in Sighet are marked with yellow stars, to reveal theirShow MoreRelatedNight Trilogy By Elie Wiesel1075 Words   |  5 PagesEnglish 2 Period 14 10 June 2015 Night Trilogy Criticism Elie Wiesel’s Night Trilogy is comprised of an autobiography about Wiesel’s experience during the Holocaust and the horrific struggle he faced while in concentration camps, and two other stories depicting the rise of Israel and an accident. The acclaimed Holocaust writer is most well-known for Night due to its effect across the globe. Dawn and Day are not autobiographies, yet they have lingering presences of Wiesel in the main characters and narratorsRead MoreAnalysis Of The Book Night By Elie Wiesel794 Words   |  4 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Night In the book Night by Elie Wiesel there are many instances where his use of imagery helps establish tone and purpose. For example Elie Wiesel used fire (sight) to represent just that. The fire helps prove that the tone is serious and mature. In no way did Wiesel try to lighten up the story about the concentration camps or the Nazis. His use of fire also helps show his purpose. â€Å"Never shall I forget that night, the first night in camp, that turned my life into one long night seven timesRead MoreCultivating The Gardens : Candide And Night1577 Words   |  7 Pages2110 November 26th, 2014 Cultivating the gardens: Candide and Night The Holocaust was a genocide in which approximately six million Jews were killed by the Nazi regime under the command of Adolf Hitler. While many did perish during the holocaust, some survived to tell the haunting tales of what they endured. One of which was a young Romanian man named Elie Wiesel, a Jewish-American professor and political activist. (The Elie Wiesel Foundation for Humanity) In 1940, Romania lost the town of SighetRead MoreMegan Cooper . Instructor Klug. English 10B. April 21,968 Words   |  4 Pages Megan Cooper Instructor Klug English 10B April 21, 2017 Analyzing Night Style The Holocaust was the systematic and bureaucratic murder of six million Jews by the Nazi party and its collaborators. During the era of the Holocaust, German authorities targeted many groups of people because of their perceived racial inferiority including Gypsies, the disabled, and some of the Slavic peoples. Other groups were persecuted on political, ideological, and behavioral grounds. Several authorsRead MoreNight, By Elie Wiesel842 Words   |  4 Pagesthemes of Night and the imagery that the author, Elie Wiesel, uses to create them. The themes we will discuss are identity, silence, and night. !!!About the Book If you were an observant Jew who believed in a loving God, then you and your family were captured by a group of ill-intentioned people, causing the death of your family, what would you think about whether God and humans are good or not? That is the main concern of Eliezer, the main character in Night. Night was writtenRead MoreThe Night By Elie Wiesel1636 Words   |  7 PagesElie Wiesel s Night chronicles his experience surviving in a concentration camp. He, along with every other Jew in his town, and many more throughout Europe, were sent to concentration camps for no fault of their own. Hitler, the fascist dictator of Germany and most of Europe, hated them because of their religion. He considered them a separate, inferior race and created the concentration camps to kill them all. Elie lost his mother, little sister, father, and nearly everyone he knew to these factoriesRead MoreElie Wiesel s The Holocaust1315 Words   |  6 PagesWorld War II. The memoir, Night by Elie Wiesel is based on Wiesel’s experiences in concentration camps, in order to give readers an insight of someone who was a victim of the Holocaust. The young narrator, Elie Wiesel, faces countless struggles for survival among the horrors of the Holocaust. In the memoir, Eliezer, the passionately, devoted boy with a benevolent family, is taken from his home and sent to a concentration camp. Through their unstable and dangerous journey, Elie is detached from his motherRead MoreFigurative Death in Night995 Words   |  4 PagesThe Death of Good: Figurative Death in Night In the early 1940’s, Hitler started death camps. His goal was to kill all of the Jews because they were not pure Germans. He started concentration camps, where they would beat and starve the prisoners until they died. The prisoners went through selections to see what job to make them, and if they were not fit enough, to kill them. The Nazis used crematories in which they burned prisoners, in ovens, until they were ashes. One of the most infamous concentrationRead MoreNight, By Elie Wiesel1087 Words   |  5 PagesNight by Elie Wiesel The aim of this book review is to analyze Night, the autobiographical account of Elie Wiesel’s horrifying experiences in the German concentration camps. Wiesel recounted a traumatic time in his life with the goal of never allowing people to forget the tragedy others had to suffer through. A key theme introduced in Night is that these devastating experiences shifted the victim s view of life. By providing a summary, critique, and the credentials of the author Elie Wiesel, thisRead MoreNight, By Elie Wiesel1476 Words   |  6 PagesIn Night, by Elie Wiesel, one man tells his story of how he survived his terrible experience during the Holocaust. Wiesel takes you on a journey through his â€Å"night† of the Holocaust, and how he survived the world’s deadliest place, Auschwitz-Birkenau. Elie Wiesel will captivate you on his earth shattering journey through his endless night. Elie Wiesel’s book Night forces you to open your eyes to the real world by using; iron y, diction, and repetition to prove that man does have the capability to

The Four Pillars Of Analytical Competition - 770 Words

Within the Four Pillars of Analytical Competition as described by Davenport and Harris (2007), TMNAS has varying degrees of success as well as failure. The authors describe these pillars as pivotal to ability of any organization to successfully develop in to analytical competitors. The first of these pillars is labeled Support of Strategic, Distinctive Capability (p. 24). Although TMNAS has identified its strategic capability as delivering â€Å"†¦efficiencies and cost savings through the streamlining of processes†¦Ã¢â‚¬  (Overview 2015), it has been not examined as a viable capability to leverage in terms of Competitive Analytics. Furthermore, given the distinct nature of TMNAS, it stands to reason that the organization may elect to take a back seat to the group companies as far as identifying a strategic capability. In examining the company’s position as a services organization, it may behoove the company to play a support role to the group companies and t heir front office functions in fostering the identification of strategic and distinctive capabilities. Additionally, it could fall on the members of TMNAS IT to support the spread of competitive analytics within each of its sister companies. TMNAS has not contributed to or fostered this step on the road to analytics within the group companies therefore its position within this pillar of analytics competition requires more attention and resources. The next pillar identified by Davenport and Harris (2007) is described as AnShow MoreRelatedCritical Value Of Analytics : The New Science Of Winning Essay957 Words   |  4 Pagesnew data age. Every company and organization should strive to become an analytical competitor. Competing on Analytics reveals how companies think about their data and their exploitation of that data. Also, it highlights how companies such as the Boston Red Sox, Netflix, Amazon.com, CEMEX, Capital One, and Harrah’s Entertainment use analytics to build thei r competitive strategies and make better decisions in the severe competition. These companies and organizations use analytics to identify the mostRead MoreAnalysis Of Tencent : A Chinese Investment Company Established By Huateng Ma And Zhidong Zhang1743 Words   |  7 Pagessays, good analytical capabilities require good information management capabilities to integrate, extract, transform, and access business transaction data. Actually, Tencent also has good information management to complete the whole process of getting the important and accurate data what they want. By analytics, we mean the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions. Analytical is a partRead MoreThis Article Will Introduce The Structure Of Competing1129 Words   |  5 Pagesstudy of automotive manufacturer Toyota. First, the article will explain the four pillar model and five stages models and apply it to Toyota. Then it will address the competitive analytical advantage of the company in detail. Finlay it will discuss the internal and external competition on analytics of Toyota. Competing on Analytics Based on Davenport and Harris (2007)’s pillars of analytical competition, there are four pillars: distinctive capability, enterprise-wide analytics, senior management commitmentRead MoreAmazon : An Electronic Commerce And Cloud Computing Company1114 Words   |  5 PagesAmazon’s Current Position in Analytical Competition We can assess a company’s position and capability on analytics from four pillars of analytical competition, including distinctive capability, enterprise-wide analytics, senior management commitment and large-scale ambition. Based on performance of each pillar, analytical competition can be divided into 5 stages – analytically impaired, localized analytics, analytical aspirations, analytical companies and analytical competitors [3]. Amazon locatesRead MoreInformation And Data Of Analytics1750 Words   |  7 Pagesfor analysis, is the analysts who use these tools to interpret large amounts of data and make recommendations to management based on their findings. Over the past four summers I have worked for a global contractor management, payroll and compliance company based out of Australia called CXC Global. The company operates out of four regions which include: Australia, Europe, the Americas, and Southeast Asia. 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Using this information as the basis ofRead MoreHow Analytics Helps An Organizati on Optimize Their Business Processes1730 Words   |  7 PagesDavenport and Harris (2007), defined analytics, as the â€Å"extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.† [2]. An article titled Outsmart the Competition by Jackie Zack in Teradata Online magazine states that â€Å"analytics can help an organization optimize their business processes to make them effective as possible.† [3]. It is a proven fact that proper use of analytics can lead an organizations toRead MoreTop Two Marketing Agency : The First Marcom Agency1419 Words   |  6 Pagesintensively trained for 4 months and began to work directly with both internal and external clients for a year. The experience was over exceed my expectation, it’s great! 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Feminist View on Society Free Essays

Feminist views on society; Feminists believe that society is male dominated (patriarchal). Feminists want women and men to have equal rights and powers as there is inequality between the two sexes. They look at society on a macro scale so the ideas are generalised to the whole of society. We will write a custom essay sample on Feminist View on Society or any similar topic only for you Order Now Feminists also believe that society is based on disagreement and conflict between the sexes as women believe they have been disadvantaged in society. Liberal feminists believe that men and women are becoming more equal in society, and that the inequality between men and women was caused due to sexist laws and the differences in socialisation. They believe that in order abolish feminism people need to be brought up differently and all sexist laws need to be gotten rid of. Marxist feminists believe that women are still unequal in society and that women are there to benefit capitalism by being unpaid housewives. They look on the family in a negative and critical way as they feel this is what caused their oppression along with capitalism. As they gave up work to take care of children and had housework responsibilities, thus becoming dependent on their husbands for money and everything else. Marxist feminists believe that in order for there to be equality between the sexes capitalism needs to be abolished and replaced with a communist society. Radical feminists also believe that men and women are still unequal in society and that men benefit more from family life. They believe that they are exploited by men and the patriarchal society. Some radical feminists believe that the solution is separation. Feminism does have some criticism’s for example they tend to overlook the fact that the general position of women in society has changed over time and this can only be explained in terms of economic and political changes in society. They also fail to understand that fundamentally society is unequal in its economic and social structure, and that equal opportunity is a fairly meaningless concept as society is divided by class and economic exploitation. Women as well as working class men are at an economic disadvantage. How to cite Feminist View on Society, Papers

Marketing Management Plan of La Trobe University

Question: Discuss about theMarketing Management Plan of La Trobe University. Answer: Introduction The report describes the marketing plan that La Trobe University will utilize in order capture a sizeable market. The report begins with the presentation of the situation analysis of the organization followed by the assessment of the customers. Also, it examine the competition prevailing in the market, the marketing strategies that will be used with focus on the 4Ps of marketing and end by giving recommendations and conclusion. Situation Analysis The target organization is La Trobe University. The market under which the organization operates is education industry with focus in research and teaching. The type of product adopted is the Masters of Business management online. The size of the market is approximated to be 50% and the major segment is students of age between 25years to 40 years. Over the years, the organizations growth has been growing steady but the focus was only on other programs not online based (Liu et al., 2016). The major players in the market are Open University, University of Australian and Queensland University. The three universities are ranked among the highest in the university world ranking. The macro environment of the business is Australia. The nation has a stable political and economic system that supports research and training through education. The Customers (Target Market Segments) The customers targeted by La Trope University are learners from various parts of the world and are segmented based on Age and lifestyle. According to (Marak Chaipoopirutana, 2015), segmentation is strategy of indentifying the market sectors through sectioning based on similar attributes. It assists the organization to figure out which market they will target. For the case of La Trope University, the market share that will be targeted get will be based on demographic and life stages. In demographic segmentation, the target will be based on age. Here the market will be segmented such that customers under the age of 25 years to 39 years get grouped as a segment (Rahmani, Emamisaleh Yadegari, 2015). The reason for selecting this age bracket is because majority of learners wish to undertake postgraduate courses fall under the age bracket. Also, it is the mid-point of ones career development and many learners at the age will wish to progress upward in their career. When life stages are taken into consideration then the make will be segmented so as to target customers who are over 40 years (Shibata Kodama, 2015). The reason for selecting this is that at the age of 40 years some people live a different life and any action taken is for fame and familiarization. People over 40 years would wish to undertake postgraduate courses for fame and prestige. They would also want to carry out at their own appropriate time and hence online program will be convenient. The environment of undertaking postgraduate online course is stable since the program has been facilitated by technology and hence any challenges to the customer have been made very minimal (Obasan, Ariyo Hassan, 2015) Competitiveness La Trope University has created their program such that it stand out among the many in the market. The university has created the program that is market related. By this we mean that any employer requiring an employee with hand on skills looks no other place beside La Trope University graduates. In order to make it very competitive, the University has made sure that they have well experienced lecturers with long standing in research particularly in learning institution (Seifbarghy, Nouhi Mahmoudi, 2015). Additionally, the organization has embraced technology and created strong and reliable program that supports online programs. This augments very well with the fact that almost majority of the targeted customers are very well conversant with the use of technology (Kormishkina et al., 2015). However, the organization is cognizant with the fact the there are other competitors in the market. The major competitors are Open University, University of Australia and University of Queensland. In the assessment of these three universities, it is clear that University of Australia is very competitive owing to the reputation that has gained internationally, followed by the University of Queensland. The Open University irrespective of the fact that it started specializing in online programs has not gained a lot of reputation. This leaves room for La Trope University to compete with the giants. Marketing Strategies The organization targets international market with the fact that online programs can now be done with ease and one covers the course content just as anybody in full time study. The market is made on the basis of age and life stages. The reason is that these segments present the greatest opportunity for the organization to venture. Also, these are the people who are conscious of their career objectives. It is with these that the organization will employ differentiated marketing mix. With all variables at stability, the organization thus will venture into a viable niche in the international market. It is because there is large market that is not tapped owing to the reason that the clients (Katsikeas, Leonidou Zeriti, 2016). The Product The organizations product is Masters in Business Management online. As per Jiang, Shang, Liu, May, 2015), a product forms the basis in which the organization get to gain from the effort as well as finances invested. It is the item that has value. In the development of a product, the organization will decide on the market need that is not fulfilled. There is increase in the demand of education globally and the market is large that it cannot be satisfied by the present players who are in the market. As a result of the huge unmet market, the organization will have to design the product with the recognition of the potential employers in the job market. The product must represent the requirements that are needed in the job market. Therefore market oriented program is needed. Also, the organization needs to ensure that the program will be acceptable in the global market. Therefore the program must be accredited with the relevant bodies. According to Kameoka et al., (2015), education in th e current era is becoming universal and thus the means of getting education has been made closer to the people through the use of online platforms. Based on this, the La Trope University must take the role of ensuring that reliable and market oriented postgraduate programs become available at affordable prices. Since the product that will be presented is in intangible, the packaging part will not be necessary. The Brand The organization employs the university brand in branding their products. It is in tandem with the mission and mission. The brand category is under the service sector. The distinctiveness of the brand is the ability to impart practical skills and knowledge to its customers. It is with this that graduates from the university get better placements and good job opportunities in the market. This is attributed to the fact that former students who have graduated and employed display outstanding performance. It is with this that the reputation of the brand has been entrenched to the hearts of the employers. The product brand benefits segments categorized under age (25years 39 years) and life stages (40 years and above) owing to the convenience and flexibility in which the learners can enroll and learn from any part of the globe provided there is accessibility of internet connection (Hoegele, Schmidt Torgler, 2016). Price The price is the value placed on the product in relation to the cost incurred in the manufacturing the product. This dictates the success of the organization in comparison to the competitors in the market. Proper pricing means profitability to the organization. In this strategy of pricing, there are diverse strategies that organizations may adapt. This is based on the competition, the cost of production and the target of profits required in a given period. In the case of La Trobe University, three strategies are suggested within which if the organization adapts increase the customer will base (Goi, 2015). The first strategy is premium pricing. This is the type of strategy where the organization has the discretion to put prices much higher as compared to those of competitors. The advantage of the strategy is that the rate of returns is higher. It is suggested that the organization adopt the strategy at the maturity period of the product. It is at this stage where the product brand have gained reputation and many of the targeted market will be willing and ready to go for the brand (Fill Turnbull, 2016). The next strategy is penetration strategy. This method gets employed when the product is newly introduced in the market. The customers are not conversant with the product brand and takes time to get used to it. The price is set such that they are much lower as compared to that of the contenders in the market. The reason is to gain customer awareness, increase reputation and thus increase customer base (De Keyser, Schepers Konu?, 2015). Also, skimming is another pricing strategy that is proposes to be adopted by the organization. The organization set prices in a manner that other prices are lowered whereas other are increased. It is employed mostly during the decline stage of product life cycle. It is the stage where the product is now not getting clients. The reason for this is that products that still have reputation get to boost product s which have lost reputation and are in the brim of extinction. The method is employed to keep the customer base while other strategies of transforming the product get created (David et al., 2015). Distribution The distribution strategy is a technique of letting the product reach to the customer. The aim is to create easy convenience and accessibility of the product to the client. In business, the client always is given the priority. Since the product relates very much to provision of services, the organization employees direct selling. This is the method where the product is sold to the client directly with no need of intermediaries. The method is best suited for products that are intangible (Brown, 2016). Communication This is the stage where the entire marketing communication gets integrated. The strategy depends solely on the product and the pricing used. The aim of the strategy is the make the product known to the customers and to increase customer base. All other strategies in the marketing mix depend on the product. When the promotional strategy is very effective, then there is likelihood of increasing the product volume, increasing the distribution channels and increasing the price (Boon and Liang, 2015). Based on the La Trobe University, it is suggested that they adopt extensive promotion strategy so that they can reach a wide range of customers. Under this, it is advisable that print media, public relations and online advertising be adopted. The advantage of print media is that it covers wider area and thus large customer base will be reached. Public relations allow direct contact with the client through the use of education days and the organization through all times create good image that get the pubic attracted to buy the products of the organization. The use of online marketing is as well advantageous given the fact that a many targeted segment are well versed with the use of technology (Barrett and Weinstein, 2015). Contingencies It is recommended that the first contingency plans to be included in the plan are continuity plan. In the development and presentation of the program, certain people took part. In many cases, these people might at one point in time change jobs or death. Plans must be such that other people are groomed so as to take charge to avoid discontinuity. Also, asset security must be put in place, since the program is via in line platforms, there is need to secure the product so as the organization have product intellectual rights and hence protected. It is recommended that internet be adopted as a way of distributing the product. This calls for the organization to embrace e-commerce and online marketing. Through this the product is able to reach the customer with ease. Additionally, there is need to have re-organization plans put in place. As a result of the stiff completion, there is need for the organization to plan for challenges that might arise particularly when there are many players in the market. It assists in maintaining the customer base. Control In ensuring that the marketing plan is working as expected, the following three type of marketing metrics get used. The first one is ROAS (Return On Advertising Spend). It is a technique used to measure profits gained through promotion. It assesses the performance of the marketing plan. It gives the best level of the marketing channel and the best target market segment. It is calculated by the formula: ROAS = (Ad revenue/ Cost of ad source). The second control method is ROI (Return on Investment). ROI = (Net Profit / Cost of Investment) x 100. This gives the effectiveness as well as the value of investment as it shows gain or losses. In marketing, the method can be employed to assess the effectiveness of the promotion strategy used. The other method that can be used is the Customer Retention Rate. The technique determines the loyalties of customers to the product brand, whether the organization is getting new clients and retaining old ones. It is given by: Customer Retention Rates = (Customers End Period New Customers for this Period) / Customers at Start of the Period x 100 Ethics and sustainability plays a crucial role to the brand in that the organization need to make sure that ethics of academic integrity get adhered to in delivering the brand. Also sustainability ensures that the organization create a sustainable product that is able to get adapt to changing environments. In the brand, it is advisable that the organization uses expanded marketing mix (8Ps). On top of the 4Ps, the organization must add people, physical evidence, partnerships and process since each of these has a role in the delivery of the product to the intended market. Recommendation La Trope University must take the role of ensuring that reliable and market oriented postgraduate programs become available at affordable prices. Since the product that will be presented is in intangible, the packaging part will not be necessary. The organization will need to use three strategies are suggested within which if the organization adapts will increase the customer base: the premium pricing, penetration strategy and the skimming strategy. It is recommended that internet be adopted as a way of distributing the product. This calls for the organization to embrace e-commerce and online marketing and adopt extensive promotion strategy so that they can reach a wide range of customers. Conclusion The marketing plan if implemented by the University for the Masters in Business Management online will attract many customers to undertake their studies via online flat form as the product brand it is flexible, accessible and one can do the program from any part of the globe. References Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer International Publishing. 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Kormishkina, L.A., Kormishkin, E.D., Semenova, N.N. Koloskov, D.A., 2015. Favorable Macro Environment: Formula of Investment Activity Growth under the Economic Paradigm Shifted.Mediterranean Journal of Social Sciences,6(4), p.163. Marak, D.R. Chaipoopirutana, S., 2015. The impact of micro and macro environment on profitability of technology companies in Thailand. Liu, Y., Li, K.J., Chen, H. Balachander, S., 2016. The Effects of a Product's Aesthetic Design on Demand and Marketing Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.Journal of Marketing. Obasan, K.A., Ariyo, O.O. Hassan, B.A., 2015. Marketing strategy and product performance: a study of selected firms in Nigeria.Ethiopian Journal of Environmental Studies and Management,8(6), pp.669-674. Rahmani, K., Emamisaleh, K. Yadegari, R., 2015. Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), pp.98-108. Seifbarghy, M., Nouhi, K. Mahmoudi, A., 2015. Contract design in a supply chain considering price and quality dependent demand with customer segmentation.International Journal of Production Economics,167, pp.108-118. Shibata, T. Kodama, M., 2015. Managing the change of strategy from customisation to product platform: case of Mabuchi Motors, a leading DC motor manufacturer.International Journal of Technology Management,67(2-4), pp.289-305.